If there’s one sentence on your profile that you want to be really thoughtful about, it is probably this – the headline. Here is what you need to do to use your profile to establish credibility. Utilize this opportunity to create a memorable impression – convey who you are as a person, your mission, your motivation behind work, and your credentials. To establish yourself as someone they want to do business with. At no other point in your relationship are you likely to get such an opportunity again.Īn opportunity to wow your prospect before they even speak to you. This presents a golden opportunity.Īn opportunity where you have the undivided attention of your prospect for 30 seconds. It turns out, that almost everyone you do business with will visit your LinkedIn page. And they will likely look you up on LinkedIn before responding. Get introduced to a prospect via a mutual acquaintance. Schedule a call with an inbound lead – and it is likely that they will visit your profile before jumping on that call. Send someone a cold email and what’s the first thing they are likely to do – visit your LinkedIn profile! Bonus Tip: Measure your progress with Social Selling Indexīuild Credibility with a Standout Profile.Build Credibility with a Standout Profile.Find people who you can help with your product/service and start a conversation. Step 3: Finally, don’t just wait for people to contact you.Make it easy for the relevant people to notice you and find you Step 2: Next, create visibility for yourself.
Step 1: Build credibility with a great profile that speaks to your audience.To help you cut through the noise and make the most of this platform, we’ve developed an exceptionally simple framework.Įverything you need to succeed with LinkedIn prospecting can be boiled down into this three-step framework. Most of the advice out there is more overwhelming than actionable. Connect with users who have interacted with your posts. You can investigate your competitors’ networks. There are hundreds of ways to approach this task and to do that it’s often confusing.
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If you are a salesperson getting started on how to use LinkedIn for sales prospecting, you’re much like that lion facing the chair. Burdened with options, the animal happens to freeze instead of fight. Clyde Beatty was the world’s first celebrated lion tamer back in the 1930s.Īs he got into cages filled with lions and tigers, the audience thought it was his revolver that disciplined the animals.īeatty discovered that when you put a chair in front of a roaring lion, it tries to focus on all four legs of the chair at once.
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